In June Pyramid Computer GmbH announced a new distribution deal with Pinntec Ltd for its kiosk, industrial PC and server products. The deal appoints Pinntec as the exclusive distributor for all Pyramid products in the UK and Republic of Ireland. The deal is part of the Pyramid strategy to link with local market experts in multiple sectors to expand sales. It comes closely on the back of the deal to develop the Pyramid brand in USA.
Pinntec will provide sales, marketing and operational support for Pyramid products from its base in Leicestershire. Graeme Derby, previously UK Country Manager for Pyramid will join Pinntec to spearhead the development of the Pyramid brand across various targeted sectors in the UK and Republic of Ireland. He joins Paul Dennis, a leading Retail Efficiency expert who previously worked at Asda Walmart.
Josef Schneider, CEO Pyramid Computer GmbH, said:
“Our strategy is to use local market experts to develop our presence in key markets. The UK is an important market for us and is one of the leading markets for the development of self-service technology. We are delighted to link with Pinntec as they have the right amount of knowledge and resource to support our expansion.”
Neil Tittensor, Managing Director of Pinntec said:
“The link with Pyramid is another big step for Pinntec. We have always admired their products and we see this as a great opportunity for us to expand our offer to our customer base and assist with accelerating the trend towards self- service. The partnership will bring variety and innovation to the self-service technology market.”